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Your local kirana is a click away
Anukriti Sharma | Monday, 17 April 2017 AT 11:12 AM IST
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Snapkirana.com is here to make grocery shopping easy and convenient

Are you tired of standing in a grocery store and wondering what to buy? Or do you find it irksome to stand in long queues in the supermarket to pay your grocery bill? Worry not, Snapkirana.com is here to cater to your needs and provide you the requested items right at your doorstep. But how different is it from other grocery portals which offer the same service?

Well, this ingenious startup has collaborated with your local kirana shops and helps you select items from the people who you already trust while sitting in the comfort of your home. The aim behind Snapkirana.com is to help the local traders become a part of the digital world, thus making selling and buying easy.

The startup was founded by Vijay Ghatge, Jitendra Nene, Bharat Limaye and Rahul Shingi, who were previously working in the IT sector. Nene, who was part of the IT industry for 25 years, shares that the group decided to find an organised way to help the retailers be a part of the digital medium.

He says, “Traditional kirana accounts for 94 per cent with 15 million kirana stores across India. Online and organised grocery business is likely to grow by 30 per cent year over year while the food and grocery business is estimated at $350 billion. Today, we have more than 200 kirana stores on our platform with different products and pricing to suit consumer needs and convenience. We will increase the number of kirana stores on our platform to 2000 in Pune. Also, we have started operations in Mumbai  and will be expanding to other cities like Nashik, Aurangabad, Goa, Indore, Bhopal, Nagpur.”

It took them 10-12 months to launch their startup. Talking about the trials they faced before the inception of SnapKirana, Nene says, “Pune is still not a mature start-up hub as compared to places like Bengaluru, which is why getting people to work with us has been a bit of a challenge. You obviously want to recruit the right kind of people and the first thing people ask when you approach them with the idea is — ‘how much fund do you have?’ It also requires a lot of courage to break out from the industry that you are working in from so long and venture into something new. The problem is that the traders currently want to jump on the digital bandwagon but they don’t know how. So we are trying to make the road easy for them.”

So how can you use the startup for your convenience? Just log on to SnapKirana.com through their website or app and select your city and area. Then select the stores that are listed there and shop. Nene says the best part about this startup is that the stores control the prices of the grocery so there is no chance of them putting additional value on the products. They currently cater to the PMC and a few areas in PCMC and plan on expanding to Pimpri, Chinchwad and Nigdi. They also keep hosting various festivals for people. Right now, you can be a part of their Mango Festival. They will also be starting the Wheat and Pulses Festival soon.


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