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Image-maker!
Amrita Prasad | Thursday, 16 February 2017 AT 08:50 PM IST
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Ahead of Adobe Photoshop’s 27th anniversary, we take a look at how the tool is loved by graphic designers and photographers. 



Ever since its introduction on February 19, 1990 Adobe Photoshop has revolutionised the way photographs are turned out and logos and banners are designed. While the use of this image editing tool has given rise to porcelain faces, ivory skin and slim bodies of celebrities on magazine covers, which are making common women feel jealous, its overuse has also been criticised as it makes the celebs appear unreal. For those in the creative field however, Photoshop is a boon.

For the creative minds

It has helped some new industries grow because of the way it lets the creative minds turn their concepts into designs, logos, flyers etc. “Photoshop has been my tool to earn bread and butter for the past five years. It has been helping me in three areas of my life — one as an UI/UX designer in an IT firm, conceptualising and designing several products, the second one as the creative head of Left Foot Right Danceworks, in designing all the creatives and campaigns and lastly, as a freelance designer,” says Atul Kumar, a Bengaluru-based graphic designer and dance choreographer.

No wonder for Kumar, it’s unimaginable to think of a life without Photoshop. “If this tool hadn’t been there, I wouldn’t have been able to complete the tasks as per my expectations and imagination. It has provided me freedom over years in exploring my creativity. If it hadn’t been for Adobe Photoshop, it would have taken me a lot of time to complete my tasks and that too without the desired results,” he says.

Anuradha Pendse, a graphic and web designer echoes Kumar’s words. Says she, “Photoshop’s special filters are like a boon for a designer and needless to say are equally helpful for web designing. Since my work is more of illustrative kind, keeping the work in layers or painting directly on Photoshop is amazing. Its utility, transparency effects and air brushes make my work a lot easier and saves a lot of time too.”

Shutterbugs love it too

Adobe Photoshop with its multiple features has also allowed photographers to come up with some stunning images by combining their photography skills and borrowing some technological aid from the tool. Most photographers swear by the magic Photoshop has created in their life, especially the fashion photographers or those trying to give their talent a ‘surreal’ touch.

Kunal Sonar, a New Delhi-based fashion photographer, says, “I mostly work with models and no matter how many blemishes they have on their face, both clients and the models want their pictures to come out flawless. But the camera captures the truth and shows the raw beauty of a person with all its imperfections. If it hadn’t been for Photoshop’s air brush and other features, it would have been really difficult to bring out such flawless pictures.” 

Bengaluru-based Rohit Raj, who dabbles in photography and tweaks it with technology to make the most jaw-dropping photos says, “Photography is no longer about just capturing faces, nature, animals or buildings — we as photographers love to explore a lot to find the perfect marriage between art and technology. A mysterious looking face or a tree on fire etc, are some of my works and without Photoshop, these effects are not possible. Agreed, it is expensive, but the price is worth it as it lets me think beyond just clicking pictures. It’s like a magic wand that makes things fascinating.”

For city-based photographer, Jitesh Patil, without Adobe Photoshop, the photography industry would have been different today. “Had Photoshop not been around, we would have seen photographers paying more attention to details such as the composition, colour accuracy, exposure, selection of backdrop and many others. Photography would have been a more ‘pure’ medium. Also, the industry wouldn’t expect unrealistic results in terms of beauty,  skin texture, conceptualisation. Photographers would have focused more on ‘pre-production’ in the absence of ‘post-production’ or editing tools. At the same time, we would have missed out on some of the excellent pictures. Moderation of Photoshop is the key,” he says.

The author can be followed on Twitter @amu_prasad
 
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